About our consultants and trainers
David Travis, Ph.D.
David Travis holds a BSc (Hons) degree and a PhD in Psychology and he is a Chartered Psychologist. His professional affiliations include membership of the British Psychological Society, the Experimental Psychology Society, the Information Architecture Institute and the Usability Professionals Association. His career spans three decades as a researcher, consultant, author and business executive. David has carried out usability consulting activities for a number of clients and he has delivered over 100 seminars in usability for a range of private and public sector organisations. He has written two books on usability (Effective Color Displays: Theory and Practice and E-Commerce Usability) and co-edited a third (Information Superhighways: Multimedia Users and Futures).
Anna-Gret Higgins
Anna-Gret Higgins holds a BSc (Hons) degree in Psychology and she is a Chartered Occupational Psychologist. She holds a Certificate in Level A and Level B Psychometric Testing. Anna-Gret has worked as a psychologist since 1989, first at BT where she helped design network management systems that reduce human error and increase efficiency and then at the Employment Service. In 2003 she joined the Department for Work and Pensions to provide usability support to their e-channel developments. After managing a team of 17 psychologists at the Health and Safety Laboratory, Anna-Gret joined Userfocus to manage the usability testing team. Anna-Gret has logged hundreds of hours in usability tests of public and private sector web sites and specialises in the evaluation of e-commerce sites.
Philip Hodgson, Ph.D.
Philip holds a PhD in Experimental Psychology and is a member of the Usability Professionals' Association, the Industrial Design Society of America, and the Association for Psychological Science. He has over twenty years of experience as a researcher, consultant, and trainer in product usability, user experience, human factors and experimental psychology. His work in usable design has influenced products in the consumer, telecoms, manufacturing, packaging, public safety, web, and medical domains for the US, European, and Asian markets. He is a contributor to the ISO product usability standard (ISO 20282: Ease of Use of Everyday Products), and a member of the NIST/ANSI working group for a common industry format (CIF) for usability reporting. Philip previously worked as an internal usability and human factors consultant with Nortel, Motorola, and Whirlpool.
G. Tendayi Viki, Ph.D.
Tendayi holds a BSc (Hons) degree, an MSc and a PhD in Psychology and he is a Chartered Psychologist. Tendayi's professional affiliations include membership of the British Psychological Society and the Society for Consumer Psychology. He has published several scientific papers, including three book chapters, and led seminars and tutorials at international symposia. Tendayi manages Userfocus's research in experimental consumer research, having carried out experimental analyses of brand identify for Whirlpool and package usability for Tetra Pak. He also runs Userfocus's training courses in SPSS. He is currently researching the social psychological mechanisms that influence the success of organisational mergers. Tendayi has logged over two hundred hours in experimental psychology labs.
Caroline Jarrett
Caroline Jarrett holds an MA and MBA, and is a Chartered Engineer. She is a founder member of the UK Chapter of the Usability Professionals Association, a senior member of the Society for Technical Communication, a member of the Association for Project Management and an associate member of the Market Research Society. She specialises in the usability of forms and work processes involving forms. She has consulted on forms design with the UK Inland Revenue for many years, and wrote their Body of Knowledge for Forms Usability. Government forms and insurance applications are her favourites, but she enjoys working on any type of form or questionnaire. Caroline was the practitioner member of the Open University team that created the course User Interface Design and Evaluation, and wrote the units Evaluation in Practice and Usability in Organisations.
William Hudson
William Hudson consults, writes and teaches in the fields of user-centred design and usability. He has over 30 years experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensible tool in many film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe.
Fiona Joseph
Fiona Joseph has a BA (Hons) in English and History, a Post Graduate Certificate in Education (English), and an MA In English Language Teaching. She is a member of a number of teacher associations, including the International Association of Teachers of English as a Foreign Language (IATEFL). Fiona is an experienced teacher, university lecturer, author of educational resources, web designer and educational consultant. She is the co-founder of Flo-Joe, the online portal with information and resources for teachers and students preparing for Cambridge ESOL examinations, which was established in 2000. Prior to that Fiona gained over ten years' teaching experience, including eight years in the Higher Education sector as a lecturer in English Language and Linguistics.
Louise Ferguson
Louise Ferguson holds a BSc (Hons) from University College London and an MSc (distinction) in Human-Centred Computer Systems from the University of Sussex. Louise is Vice President of the UK Chapter of the Usability Professionals Association and co-director of its Voting and Usability Project. Her professional affiliations include membership of the British Human-Computer Interaction Group of the British Computer Society, and of the Computer-Human Interaction group of the Association for Computing Machinery. She combines expertise in qualitative approaches to user research, design and evaluation, with cross-cultural experience, having lived and worked in several countries. Louise is frequently asked to speak on radio and write for the media on themes relating to people and technology.
Todd Zazelenchuk, Ph.D.
Todd Zazelenchuk holds a BSc in Geography, a BEd, an MSc in Educational Technology and a PhD in Instructional Design. His professional affiliations include membership of the Usability Professionals Association, ACM SIGCHI and BayCHI. Todd is an associate of Userfocus and works in product design at Intuit, Inc. in Mountain View, CA where he plans and conducts research with Intuit's consumers in order to deliver a high quality user experience. Since 1996, Todd has worked on the usability of commercial products and web applications for Whirlpool Corporation, the Centers for Disease Control, Palm Inc., and numerous universities in the Canada and the United States, including Indiana University where he earned his PhD and led the user-centered design efforts at IU's University Information Technology Services from 1999-2003.
What should I do next?
- Read about our qualifications.
- Contact us and we will provide a proposal tailored to your specific situation.