E-commerce Usability: Sample Chapters

Try before you buy

This page lets you try out the book before you buy it. It includes some sample chapters (the Preface and Chapter 1).

If you want more, turn to the Usability Survival Kit section of this web site: here you can download some worksheets from the book and take a quiz to see how you measure up to the criteria in the book.

“The customer centred design methods described in this book help teams to better deliver customer value consistently, learning as they go and leveraging from their previous successes. Dr. Travis has been instrumental in building these capabilities in several development teams with HP.”
— Debbie Mrazek, Customer Experience Manager, Hewlett-Packard.

E-commerce Usability: Table of contents

Published by Taylor & Francis

  • List of figures
  • List of tables
  • Preface
  • Acknowledgements
  • 1 Introduction
  • 2 Is your site customer centred?

PART I: Analyse the opportunity

  • 3 Identify the stakeholders
  • 4 Write the site mandate
  • 5 Segment the market

PART II: Build the context of use

  • 6 Build customer profiles
  • 7 Build environment profiles
  • 8 Build task profiles

PART III: Create the user experience

  • 9 Agree key performance indicators
  • 10 Develop the information architecture
  • 11 Lay out the screens
  • 12 Evaluate usability

PART IV: Track real-world usage and continuously improve the site

  • 13 Track real-world usage and continuously improve the site
  • 14 What now?
  • Appendices
  • Index

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