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Of course I'm aware of Eric's excellent book which goes into a lot more depth than I possibly can in a web article.
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Great article - and together with Selling Usability to your manager a very handy and useful piece of information. If I just had this when I was working at my previous job - would have been very valuable.
Did you use the book Institutionalization of Usability: A Step-by-Step Guide of Eric Schaffer for this?