Further comments on this article are now closed.

Andy Cowin wrote:

I love the simple analogy you use - and it's so true!

-- posted at 11:15 PM on September 09, 2009

Perfect analogy, and to extend on your idea of superimposing the red route over a street map to see the "tendency of water to run downhill", you can get some great insights by "superimposing" your site heat map / click analytics over your red route and seeing how well they line up. And now with Google's In-page analytics (Content>In-page Analytics) now everyone has access to this information.

-- posted at 01:53 AM on December 13, 2010
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