Your business challenge
Accurate audience analysis is essential to make informed investment and operational decisions about your business.
But server log analysis is statistically unsound because of "caching".
- Web browsers keep copies of recently displayed pages in local memory, which means that server logs do not record when users press the "Back" and "Forward" buttons.
- ISPs use proxy servers and web caches that store copies of your most popular web pages, which means that server logs do not record all of the pages that your customers view.
On average, popular web sites that use server log analysis underestimate their monthly page impressions by about 75%.
Our technical solution
We have partnered with Clickstream Technologies to offer a fully-managed web analytics service. Combined with a usability test, this service offers an unparalleled opportunity to measure and improve the ROI of your site. The benefits are:
- Accuracy. The investment and operational decisions that you make about your business are fully informed by 100% accurate and auditable web site statistics.
- Completeness. Nothing that your web site visitors do is ignored by our analysis. You can track everything that makes sense to your business: there are no gaps.
- Flexibility. We can monitor visitor behaviour at an aggregate level and then drill down into ever increasing amounts of detail to answer specific questions.
- Privacy-friendly. Our techniques will not infringe your visitors' privacy.
What should I do next?
- Read the benefits of our service.
- Contact us and we will provide a proposal tailored to your specific situation.