We focus on results

Our solutions will significantly increase bottom-line performance measures, like revenue, conversion rate, customer loyalty scores, employee productivity and usage rate. We set specific, measurable usability goals for your product: goals like raising conversion rates from 3% to 5% or reducing CS calls by 20% through improved help and support. This makes our advice specific, balanced, honest and solution-oriented.

We are independent and unbiased

Our focus is exclusively on usability. We're not a design agency and we don't write code. This means we're able to concentrate on one thing: what works for your customers, with no hidden agenda. Because we are independent and unbiased, our clients listen to what we have to say.

We provide practical and realistic solutions

Our consultants have practical experience of working on projects like yours and they have been around long enough to know what works in your particular situation. With hundreds of usability projects under their belts, our highly qualified consultants have the practical experience to back up their assertions. Want proof? Read our client testimonials.

“You did a thorough job capturing a whole bunch of issues.”
– Kari Compton Rishel, Hewlett-Packard Company.

We work across products, platforms, applications and industries

Of course we work on software and web sites, but these are just two of the many platforms we work on. We also work on real products, such as microwave ovens, game controllers and bank card authentication systems. Our experience covers desktop, web, i-TV, interactive voice response (IVR), kiosks, mobile devices, consumer products, Internet and intranet solutions for clients in the public and private sector. This gives us the broad, practical experience to know what will work in your specific situation.

We have the best consultants in the industry

Our consultants have degree level qualifications (BSc, MSc, PhD) in human science subjects and we have over 15 acknowledged world experts that work with us as associates. As chartered psychologists, we provide real depth of analysis in human behaviour, identifying the core problems with your product and not just the superficial issues. Our intellectual integrity is second to none.

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