Benefits

Articles and resources tagged “benefits”

A Business Case for Usability

Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it's not unusual for usability projects to return benefits of 5-10 times their cost in the first year alone.

Web Accessibility: No More Mr Nice Guy

Last week the Disability Rights Commission (DRC) published a significant report on web accessibility. This report marks the DRC’s intention to get tough with organisations whose websites cannot be used by disabled people. Over the next twelve months, we predict that the report will influence redesigns of virtually every major website in the UK as organisations jockey with each other to avoid getting sued.

Selling usability to your manager

Before you can implement a usability initiative in your organisation, you'll need to convince your manager it's worthwhile. The obvious approach is to use a cost-benefit argument, but experience shows that this approach often fails because many managers find the data unconvincing. An alternative approach is to tailor your argument based on your manager's MBTI personality type. This approach generates many different ideas for selling usability within your organisation and is much more persuasive.

Benefits

Articles and resources tagged “benefits”

A Business Case for Usability

Web Accessibility: No More Mr Nice Guy

Selling usability to your manager

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