Articles and resources tagged “Moderating”

Why you shouldn't ask “Why?” in a usability test

This year marks an important anniversary for people who moderate usability tests. In a classic study carried out exactly 30 years ago, psychologists showed that people are very poor at explaining the reasons behind their choices. This is why usability tests focus on what people do, not on what people say. So why do so many usability test moderators continue to ask participants, "Why"?

...Or choose another topic

  1. 4 articles tagged accessibility
  2. 3 articles tagged benefits
  3. 1 article tagged case study
  4. 1 article tagged css
  5. 1 article tagged discount usability
  6. 4 articles tagged expert review
  7. 1 article tagged fitts law
  8. 1 article tagged focus groups
  9. 1 article tagged forms
  10. 2 articles tagged guidelines
  11. 5 articles tagged heuristic evaluation
  12. 1 article tagged iterative design
  13. 3 articles tagged layout
  14. 6 articles tagged management
  15. 4 articles tagged metrics
  16. 1 article tagged moderating
  17. 2 articles tagged morae
  18. 2 articles tagged navigation
  19. 1 article tagged personas
  20. 3 articles tagged prototyping
  21. 4 articles tagged questionnaires
  22. 1 article tagged quotations
  23. 3 articles tagged roi
  24. 1 article tagged rss
  25. 3 articles tagged selling usability
  26. 8 articles tagged standards
  27. 1 article tagged style guide
  28. 1 article tagged survey design
  29. 2 articles tagged task scenarios
  30. 1 article tagged templates
  31. 9 articles tagged tools
  32. 14 articles tagged usability testing
  33. 1 article tagged user manual