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Overview: A practical guide to card sorting

Poor navigation is one of the most commonly cited criticisms levelled at web sites. This is often because the navigation framework reflects the way the business thinks about itself. The experts agree that to design intuitive web navigation, organisations need to understand how customers think about the content in its web site.

Card sorting is a user research technique that helps us step into the minds of users to reveal how they think content should be structured. But there are different "flavours" of card sorting (such as "open" versus "closed", and web-based versus paper-based). Newcomers to the field are not always clear which is the most appropriate for a particular situation. Even expert users find it a challenge to analyse and interpret the data from a card sort.

This workshop will give you first-hand experience of card sorting. You will discover how to plan, carry out and analyse both paper and electronic card sorts and pick up the kind of practical tips that you can't get from reading a book.

“A good introduction to card sorting techniques.”

Printable pdf course description for this seminar

About your trainer

William Hudson

This seminar is led by William Hudson, the author of the CAPS (Computer-Aided Paper Sorting) system for card sorting. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe.

This seminar is aimed at

This course is for you if you are actively involved in user research or web site design either as a designer, information architect, developer or manager of an in-house or agency team. The course will also be valuable for marketing managers who want to experience hands-on techniques for improving web site navigation.

You will learn how to

  • Design, conduct and analyse paper and electronic card sorts.
  • Articulate the strengths and weaknesses of web-based card sorting.
  • Choose an appropriate card sorting method.
  • Understand cluster analysis and dendograms.
  • Use the results to design better web site navigation.
  • Improve your data analysis by learning how to validly remove outliers and merge items and groups.

What delegates say about this course

  • “Workshop at right pace.”
  • “I can really see myself applying this.”
  • “Clear, approachable, well-paced presentation.”

What do I get when I book this course?

  • 1 day training course with a usability expert.
  • Practical checklists, worksheets and extensive notes to take home.
  • 24/7 support to help you apply your learning.
  • A proper, air-conditioned learning environment.
  • CPD-approved course attendance certificate.
  • A 2-course lunch and refreshments throughout the day.
  • A money-back guarantee.

More details on what you get.


This course lasts one day.

Usability immersion training

Usability design training

Usability research training

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Upcoming courses

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