A practical guide to card sorting
For user experience researchers who want to improve web site navigation, "A practical guide to card sorting" is a 1-day workshop that shows delegates how to obtain and analyse customer feedback on a site's information architecture. Unlike theory-based courses, delegates receive a fully licensed copy of card sorting analysis software (SynCaps).
Poor navigation is one of the most commonly cited criticisms levelled at web sites. This is often because the navigation framework reflects the way the business thinks about itself. The experts agree that to design intuitive web navigation, organisations need to understand how customers think about the content in its web site.
Card sorting is a user research technique that helps us step into the minds of users to reveal how they think content should be structured. But there are different "flavours" of card sorting (such as "open" versus "closed", and web-based versus paper-based). Newcomers to the field are not always clear which is the most appropriate for a particular situation. Even expert users find it a challenge to analyse and interpret the data from a card sort.
This workshop will give you first-hand experience of card sorting. You will discover how to plan, carry out and analyse both paper and electronic card sorts and pick up the kind of practical tips that you can't get from reading a book.
This seminar is led by William Hudson, a world authority on card sorting.
Duration
This is a one-day seminar.
You will learn how to
- Design, conduct and analyse paper and electronic card sorts.
- Articulate the strengths and weaknesses of web-based card sorting.
- Choose an appropriate card sorting method.
- Understand cluster analysis and dendograms.
- Use the results to design better web site navigation.
- Improve your data analysis by learning how to validly remove outliers and merge items and groups.
This seminar is aimed at
This course is for you if you are actively involved in user research or web site design either as a designer, information architect, developer or manager of an in-house or agency team. The course will also be valuable for marketing managers who want to experience hands-on techniques for improving web site navigation.
Price and availability
In-house seminar
We bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).
To book an in-house seminar, phone us on 020 7917 9535, e-mail us at or use the fax back form in our brochure.
Vote for a public course
If you want us to run this seminar as a public course, just click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.
Customisation
We can customise this seminar by tailoring the seminar to a specific site visit your design team is making.
Money back guarantee
On completion of a public seminar, if you don't think that the training will help you do your job better, we will refund your registration fee in full.