Ethnography and field work

Overview

After attending this course, you will have a practical understanding of ethnographic (field research) approaches to design, and will be able to carry out research and use the insights gained in design or evaluation.

"I really liked the many practical tips and exercises — what you can't get from a book!"

This seminar is aimed at

• Software engineers who want to learn techniques for requirements capture.
• Usability professionals who want to expand their repertoire of requirements gathering approaches.
• Project managers who want to understand how user research can contribute to positive project outcomes.

You will learn how to

• Understand the advantages of ethnographic research, and how it differs from other approaches to research and design.
• Explain common misconceptions about qualitative and quantitative user research.
• Understand how ethnography can be used in conjunction with other research approaches.
• Choose the right qualitative research techniques for your projects.
• Develop tools to aid the field research process.
• Conduct field research, both individually and with teams.
• Collect and interpret data from field research.
• Apply the insights gained from field research to design projects.
• Take into account ethical and legal considerations.
• Promote the understanding and use of ethnographic research.

What delegates say about this course

• "Good overview of ethnographic methods and the practicalities in carrying it out."
• "Louise is very knowledgeable in her field and adapted the course to answer our questions."
• "Good to hear how to do ethnography from experts. I liked the exercises as a means of trying out the ideas."
• "Described a range of useful analysis techniques, helping me to see where to go with the data."

Duration

This course lasts one day.

Continuing Professional Development

Each course delegate receives a certificate of attendence showing 8 CPD hours. More about CPD.

About your trainer

This seminar is led by Louise Ferguson.

Course Schedule

There are no scheduled dates for this course. If you want us to run this seminar as a public course, click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.

In-house training

We can bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).