Ethnography and field work
For design teams who are actively involved in requirements capture, “Ethnography and field work” is a 1-day workshop that shows delegates how to conduct, collect and interpret the data from field research. Unlike theoretical courses, this seminar shows delegates how to practically apply their ethnographic insights to the design of new technology.
After attending this course, you will have a practical understanding of ethnographic (field research) approaches to design, and will be able to carry out research and use the insights gained in design or evaluation. This seminar is led by Louise Ferguson.
"I really liked the many practical tips and exercises — what you can't get from a book!"
Duration
This is a one-day seminar.
You will learn how to
- Understand the advantages of ethnographic research, and how it differs from other approaches to research and design.
- Explain common misconceptions about qualitative and quantitative user research.
- Understand how ethnography can be used in conjunction with other research approaches.
- Choose the right qualitative research techniques for your projects.
- Develop tools to aid the field research process.
- Conduct field research, both individually and with teams.
- Collect and interpret data from field research.
- Apply the insights gained from field research to design projects.
- Take into account ethical and legal considerations.
- Promote the understanding and use of ethnographic research.
This seminar is aimed at
- Software engineers who want to learn techniques for requirements capture.
- Usability professionals who want to expand their repertoire of requirements gathering approaches.
- Project managers who want to understand how user research can contribute to positive project outcomes.
Price and availability
In-house seminar
We bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).
To book an in-house seminar, phone us on 020 7917 9535, e-mail us at or use the fax back form in our brochure.
Vote for a public course
If you want us to run this seminar as a public course, just click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.
What delegates say about this seminar
- "Good overview of ethnographic methods and the practicalities in carrying it out."
- "Louise is very knowledgeable in her field and adapted the course to answer our questions."
- "Good to hear how to do ethnography from experts. I liked the exercises as a means of trying out the ideas."
- "Described a range of useful analysis techniques, helping me to see where to go with the data."
Customisation
We can customise this course to focus on research approaches for your actual product, software or website.
Money back guarantee
On completion of a public seminar, if you don't think that the training will help you do your job better, we will refund your registration fee in full.
More information
2008 Course Brochure, describing all our usability training seminars (pdf format, 796 Kb).
Back to the usability training seminars index page.