Usability Briefing for Senior Managers

Overview

After attending this training course, you will be able to articulate the key principles behind usability and describe the organisational benefits of a usability focus.

"I now appreciate that usability is about more than screen design — it's critical to new product development."

Printable pdf course description for this seminar

This seminar is aimed at

• Senior managers
• Business analysts
• Project managers
• Marketing managers

You will learn how to

• Articulate why usability is the key to doing successful business online.
• Distinguish between good and bad web pages by applying usability principles.
• Avoid usability bloopers with your own site, especially in the areas of navigation, search, layout and design.
• Get the best out of your internal human factors team and external consultancies.

What delegates say about this course

• "This seminar helped me identify the pitfalls of traditional consumer research".
• "Good mixture of practical/best practice versus theory".
• "Fun and thought provoking, with great videos and real-life examples".

Duration

We adapt this seminar to the time available: from one hour to half-a-day.

About your trainer

This seminar is led by Dr. David Travis who has over 20 years experience in the field of user centred design.

Course Schedule

There are no scheduled dates for this course. If you want us to run this seminar as a public course, click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.

In-house training

We can bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).