How to Set and Track Usability Metrics
For usability specialists who want to measure usability improvements in a project, “How to set and track usability metrics” is a 1-day seminar that shows delegates how to develop, use and measure quantifiable usability metrics. Unlike a simple objective-setting approach, this seminar shows delegates how to make systematic, measurable improvements to a site's user experience, like raising conversion rates from 3% to 5%.
After attending this training course, you will be able to take ownership of the brand experience and to carry out quantitative usability testing. This seminar is led by Dr. David Travis who has over 20 years experience in the field of user centred design.
Duration
This is a one-day seminar.
You will learn how to
- Persuade managers and developers of the benefits of using quantifiable usability metrics on a project.
- Articulate the brand values for your company's products and express these values as quantifiable usability metrics.
- Design usability tests to measure these metrics.
- Track metrics throughout the development lifecycle.
This seminar is aimed at
- Software engineers
- Business analysts
- Interface designers
- Project managers
- Marketing managers
- Website designers
- E-commerce developers
Price and availability
In-house seminar
We bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).
To book an in-house seminar, phone us on 020 7917 9535, e-mail us at or use the fax back form in our brochure.
Vote for a public course
If you want us to run this seminar as a public course, just click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.
Customisation
We customise this seminar to the brand values of your product and company.
Money back guarantee
On completion of a public seminar, if you don't think that the training will help you do your job better, we will refund your registration fee in full.
More information
2008 Course Brochure, describing all our usability training seminars (pdf format, 796 Kb).
Back to the usability training seminars index page.