Usable mobile applications and IVRs

Overview

What persuades a customer to pay money for a mobile data service? Surveys show that ease of use is customers' most important buying criteria, exceeding even value for money. But designing a simple user interface for a mobile phone is surprisingly difficult. Screens are small, buttons are packed close together and people use mobile phones for peripatetic tasks where speed of use is critical. This is very different from desktop software and web sites, and applying design principles from these domains can lead to failure. Similarly, designing a usable interactive voice response (IVR) system is very different from designing a visual interface. During this course, delegates engage in practical hands-on activities to help them discover the practitioner secrets behind the design of usable mobile applications.

This seminar is aimed at

This course is for you if you are actively involved in the design of applications or IVRs for mobile phones and you want to make sure that users can find and use applications quickly and easily. The course will be valuable for business analysts who want quick and effective tools to communicate user requirements and for designers who want to learn methods for evaluating their designs. Marketing managers will benefit by learning about the business and brand benefits of a usability focus. Delegates do not need a background in usability to benefit from this course.

You will learn how to

• Design mobile applications that work on a small screen.
• Apply guidelines and principles to quickly evaluate mobile interfaces.
• Carry out field studies to uncover the way real people use your mobile application.
• Develop cheap, throwaway prototypes to get quick feedback from your users.
• Write test tasks to focus and evaluate your design.
• Appreciate what makes a usable IVR

What do I get when I book this course?

• 1 day training course with a usability expert.
• Practical checklists, worksheets and extensive notes to take home.
• 24/7 support to help you apply your learning.
• A proper, air-conditioned learning environment.
• CPD-approved course attendance certificate.
• A 2-course lunch and refreshments throughout the day.
• A money-back guarantee.

More details on what you get.

Duration

This course lasts one day.

Course Schedule

There are no scheduled dates for this course. If you want us to run this seminar as a public course, click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.

In-house training

We can bring this course to you and run it for a fixed all-inclusive fee no matter where you are. All you have to do is provide the delegates and the meeting room.