How to design and implement web surveys
For market researchers who create web-based questionnaires, “How to design and implement web surveys” is a 1-day seminar that shows delegates how to create and analyse valid and reliable web surveys. Unlike standard courses on questionnaire design, this seminar shows delegates how to avoid the specific bloopers and pitfalls that bedevil most web surveys.
Many people think questionnaire and survey design is common sense. Yet many surveys on the web are very poorly designed: they often ask too many questions, or irrelevant questions, or biased questions. These problems make the resulting data impossible to analyse. In fact, many survey design issues are not that obvious. This course will teach you the many potential traps in survey and questionnaire design so that you can avoid them. This seminar is led by Dr. David Travis who has over 20 years experience in the field of user centred design.
Duration
This is a one-day seminar.
You will learn how to
- Identify common pitfalls in the design of surveys and questionnaires.
- Decide on the best format for your question (such as choice, matrix, constant sum and essay style questions).
- Write questions and design rating scales that are free of bias.
- Implement a web survey on a site like SurveyMonkey.
- Use conditional logic ("if... then...") so that respondents only get to see questions that are relevant to them.
- Use descriptive statistics to help you take action on the results of your survey.
This seminar is aimed at
This workshop is for you if you are involved in developing web surveys to collect data from customers. This is a hands-on seminar for survey practitioners who want to understand the details in designing and implementing web surveys.
Price and availability
In-house seminar
We bring this course to you and run it for a fixed fee no matter where you are. Prices from £150/delegate + VAT (assuming 12 delegates).
To book an in-house seminar, phone us on 020 7917 9535, e-mail us at or use the fax back form in our brochure.
Vote for a public course
If you want us to run this seminar as a public course, just click on the button below. Once we get 8 like-minded individuals we'll organise a public course and let you know.
Customisation
We can customise this seminar by developing and implementing a web survey for your business.
Money back guarantee
On completion of a public seminar, if you don't think that the training will help you do your job better, we will refund your registration fee in full.
More information
2008 Course Brochure, describing all our usability training seminars (pdf format, 796 Kb).
Back to the usability training seminars index page.