How to design and implement web surveys

Overview

Many surveys on the web are very poorly designed: they often ask too many questions, or irrelevant questions, or biased questions. These problems make the resulting data impossible to analyse. This course will help you avoid the potential traps in survey and questionnaire design and teach you how to write valid and reliable survey questions.

This seminar is aimed at

This workshop is for you if you are involved in developing web surveys to collect data from customers. This is a hands-on seminar for survey practitioners who want to understand the details in designing and implementing web surveys.

You will learn how to

• Identify common pitfalls in the design of surveys and questionnaires.
• Decide on the best format for your question (such as essay, rating scale, multiple choice and ranking questions).
• Control the 4 kinds of bias that affect all web surveys.
• Write questions and design rating scales that give valid answers.
• Implement a web survey on a site like SurveyMonkey or Zoomerang.
• Use descriptive statistics to help you take action on the results of your survey.

What do I get when I book this course?

• 1 day training course with a usability expert.
• Practical checklists, worksheets and extensive notes to take home.
• 24/7 support to help you apply your learning.
• A proper, air-conditioned learning environment.
• CPD-approved course attendance certificate.
• A 2-course lunch and refreshments throughout the day.
• A money-back guarantee.

More details on what you get.

Duration

This course lasts one day.

About your trainer

This seminar is led by Dr. David Travis who has over 20 years experience in the field of user centred design.

In-house training

We can bring this course to you and run it for a fixed all-inclusive fee no matter where you are. All you have to do is provide the delegates and the meeting room.