Web Usability training
For web designers who want hands-on experience with usability tools and techniques, “Web Usability” is a 2-day immersion seminar that shows delegates how to boost sales and conversion rates, increase usage and improve customer satisfaction. Unlike shorter introductory courses, this in-depth workshop covers the entire design and development lifecycle.
This popular web usability training seminar describes best practice in web usability, demonstrates good and bad examples of web pages and teaches you the tools and techniques you need to make your own web site a success with its users. This seminar is led by Dr. David Travis who has over 20 years experience in the field of user centred design.
“The training showed me how to put theory into practice in a way that will actually make a difference to our business.”
– Sam Glover, B&Q.
Need to convince your boss? Download and edit our approval letter (MS Word format, 256 kb).
Free refresher training
Our usability training continues after you leave the seminar. People that attend "Web usability" are eligible for free refresher training. After the seminar, we'll send you a series of follow up articles highlighting different aspects of the training, specifically written to help you apply what you learnt.
Overview
There are dozens of books and web sites dedicated to web usability, but few of these provide the ‘big picture’. The aim of this course is to help delegates design better web sites by showing how the various usability tools and techniques fit into real-world design and development processes. This web usability training course will give you hands-on experience in all the key areas of usability, from identifying your customers through to usability testing your web site with them.
Over the two-day course, delegates engage in a practical design activity that helps them discover the usability secrets behind e-commerce development. The activity covers the full design lifecycle, including business requirements, customer needs, page and site design, prototyping and usability testing.
By attending our training course in Web Usability, you will learn how to
- Describe a proven, user centred design framework that supports end-to-end usability involvement in web projects (based on ISO 13407).
- Use personas to share information about customers and their tasks in an engaging and usable way.
- Develop cheap, throwaway prototypes to get quick and frequent feedback from your users.
- Specify usability metrics to make sure your website is neither under- nor over-engineered.
- Apply usability techniques like card sorting, contextual inquiry and heuristic evaluation.
- Learn about different methods for usability testing websites and when to apply them.
- Network with other professionals carrying out usability activities in different companies.
What will I learn?
Introduction and Objectives
- Syndicate Activity: What is usability (product evaluation)?
- Definition of usability: The Usability Trinity
- The four principles of human centred design
Analyse the opportunity
- Appreciate that all web projects have a number of stakeholders who can help the project succeed or fail
- Learn how to create a list of stakeholders, prioritise the list and devise a strategy to manage each stakeholder group
- Learn techniques to make the purpose, aims and objectives of your web site explicit
- Appreciate that web sites require a unique approach to market segmentation
- Learn how to use market segmentation to avoid feature creep and to provide pointers for the visual design of the web site
- Syndicate activity: Analyse the opportunity for Holly Hall Farm Organics, an on-line grocery store
Build the context of use
- Understand the "context of use"
- Learn techniques for building pictures of your customers and the environments in which they work
- Learn how to avoid the six common mistakes when developing personas
- How to use contextual inquiry to gain an understanding of customer requirements
- Learn what it is that customers actually want to do with your web site
- Syndicate activity: Build the context of use for Holly Hall Farm Organics
Create the user experience
- Track web projects to ensure they remain customer and business focused
- Learn metrics for specifying usability Learn techniques for structuring the site's functionality
- Appreciate that the user interface is more than screen design
- Learn basic techniques for screen layout
- Learn good design by looking at some good and bad examples
- Discover techniques for developing cheap, throwaway prototypes to get quick feedback from your users
- Syndicate activity: Holly Hall Farm Organics design exercise
- Learn techniques for testing the design with and without customers
- Apply usability techniques quick enough to apply to even the most deadline-driven projects
- Syndicate activity: Holly Hall Farm Organics evaluation exercise
Track real world usage and continuously improve the site
- Appreciate why you need to pay continuous attention to changes in the customer base, changes in the technical environment and changes in the tasks that customers want to complete
- Learn how to make usability happen in your organisation
Price and availability for Web Usability training
"Web Usability" public training
Next public seminar in web usability:
- October 7-8 2008, London
£675/delegate + VAT. (You don't need to pay now, we'll invoice you).
What delegates say about our web usability training
- “The real-life examples really bring the theory to life.” – Andrew Talaga, Vodafone.
- “Practical and realistic methods for creating usable web sites.” – Henny Derbasani, T-Mobile.
- “A practical, interactive and informative course that has given me more insight into the tools I need to test usability.” – Rachel Cummings, Health & Safety Laboratory.
- “Anyone planning a web usability initiative should attend this seminar first.” – Glenn Sutherland, Department for Transport.
- “This course is a fantastic insight to user-centred design. I would recommend this to all people involved in designing websites, web applications and software.” – Laura Zucchetti, Eurocom Entertainment Software.
- “It gave me a real insight into thinking about the bigger picture of web usability and customer journeys.” – Paul Marsden, Liverpool Victoria.
- “Everyone involved with the creation of interfaces should learn about usability and how to test for it. This course is a great starting point.” – Adam Shaikh, BG Studios.
- “This course has given me confidence in talking clients through the benefits of usability and the general user-centred design approach. It's been a great help, thanks!” – Tony Rhodes, Lightmaker.com.
- “Very relevant to my work.” – Katherine Saunders, Holiday Autos.
Duration
This web usability training lasts two days.
This web usability training seminar is aimed at
- Software developers who want to learn techniques for designing better websites.
- Business analysts who want quick and effective tools for communicating requirements of web users.
- Interface designers who want to learn methods for testing and evaluating their web designs.
- Project managers who want a full lifecycle process for introducing usability into their web project.
- Marketing managers who want to find out about the business and brand benefits of a usability focus.
- Website designers who want to understand the principles of human-centred design.
"Web Usability" in-house training
We can customise our web usability training and run it on your company premises for 4-12 delegates. Prices from £240/delegate + VAT (assuming 12 delegates).
To book an in-house seminar, phone us on 020 7917 9535, e-mail us at or use the fax back form in our brochure.
Money back guarantee
On completion of a public web usability training seminar, if you don't think that the usability training will help you do your job better, we will refund your registration fee in full.