Your personal details

You may need to submit personal information about yourself in order to receive or use services on this web site. For example, if you want to receive our newsletter, you will need to give us your e-mail address. If you want to sign up for one of our training courses, we need your full name and your billing address. We do not collect or store sensitive personal data.

Information you give us will be used exactly as stated. For example, if you sign up for our newsletter list, we will send you a monthly e-mail about new articles relevant to user experience. We won't send you anything unsolicited and you can unsubscribe at any time.

To safeguard your privacy, we use a "confirmed opt-in" system with our newsletter. This ensures that no-one can sign you up to our newsletter without your permission.

Any information you give us will not be sold, rented, leased, traded, swapped, marketed, exchanged, bartered, or distributed in any other way. We don't like to receive junk mail, and know you don't either.

Your browsing patterns

We use Google Analytics to collect aggregate usage data, so we can identify the most popular pages in our web site, identify common search terms and see who is linking to our pages. The data we collect is not used to identify individuals but to examine aggregate behaviour. We do not log individual session files.


Userfocus is registered under the Data Protection Act 1998 to collect and store personal data. If you have submitted personal information to us and want to know what information we have about you, please contact us.