E-commerce Usability: About David Travis

About David Travis

David Travis offers usability consultancy through Userfocus and usability training through The Usability Training Centre.

Photo of David Travis

“Dr Travis knows the web usability territory well, and lays out a clear map for newcomers to follow.”
— Ben Shneiderman, author of 'Designing the User Interface'.


David Travis is the Managing Director of Userfocus, an independent consultancy specialising in usability training and usability consultancy. David holds a BSc (Hons) degree and a PhD in Psychology. David's professional affiliations include membership of the British Psychological Society, the Experimental Psychology Society and the User Experience Professionals Association. He represents the BSI on two ISO working groups, where he is currently the UK expert contributing to usability and ergonomics standards such as ISO 9241 and ISO 13407. He is a Chartered Psychologist and has published over 30 scientific papers, including three books, and led seminars and tutorials at international symposia. His most recent book, E-commerce Usability, was published in 2003.


David has worked in the areas of psychology and user interface design for over 20 years. Between 1983 and 1988, he carried out research in psychology at the universities of Cambridge, London, York and New York. Since 1988 he has worked as a usability consultant, first as an internal consultant at BT Laboratories and later (since 1995) as an external consultant. David specialises in the design and evaluation of hardware and software systems aimed at non-technical users and he has logged over four hundred hours in usability labs. His assignments have covered every aspect of user interface design, including:

Client Highlights

David's assignments have ranged across products, platforms, applications and industries. His experience covers desktop, web, mobile devices, IVR, retail, consumer products, internet and intranet solutions for clients in the public and private sector. Some recent examples include:

terms of use | privacy | home

[XHTML 1.0] [CSS]