E-commerce Usability: Buy the Book

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“David Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.”
— John Rhodes, founder and president of webword.com.

You can also look inside the book at Google Books. (Note: this requires a Google sign in).

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