Why buy it here?
If you buy the book by using one of the links on this page, the retailer pays me a referral fee.
It won't cost you any more money.
This referral fee helps me maintain the web site and means I can update it with news and additional downloads.
If you already have the book, please take the time to post a review on Amazon. Good reviews really help!
“David Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.”
— John Rhodes, founder and president of webword.com.
You can also look inside the book at Google Books. (Note: this requires a Google sign in).