Warning: include(../talkback/head-inc.php): failed to open stream: No such file or directory in /nfs/c08/h04/mnt/171131/domains/userfocus.co.uk/html/comments/redroutes.php on line 23

Warning: include(): Failed opening '../talkback/head-inc.php' for inclusion (include_path='.:/usr/local/php-5.6.21/share/pear') in /nfs/c08/h04/mnt/171131/domains/userfocus.co.uk/html/comments/redroutes.php on line 23

Further comments on this article are now closed.

Andy Cowin wrote:

I love the simple analogy you use - and it's so true!

-- posted at 11:15 PM on September 09, 2009

Perfect analogy, and to extend on your idea of superimposing the red route over a street map to see the "tendency of water to run downhill", you can get some great insights by "superimposing" your site heat map / click analytics over your red route and seeing how well they line up. And now with Google's In-page analytics (Content>In-page Analytics) now everyone has access to this information.

-- posted at 01:53 AM on December 13, 2010
Discuss this article
Powered by TalkBack

Web Usability: An Introduction to UX

Sept 23-24, London: Get hands-on practice in all the key areas of usability, from identifying your customers through to usability testing your web site. More details

Download the best of Userfocus. For free.

100s of pages of practical advice on user experience, in handy portable form. 'Bright Ideas' eBooks.

UX newsletter

Every month, we share an in-depth article on user experience with over 8,000 newsletter readers. Want in? Sign up now and download a free guide to usability test moderation.

Our services

Let us help you create great customer experiences.

Get free email updates

Join the thousands of other people who get their monthly fix of user experience insights from Userfocus and get a free guide to usability test moderation.