An Introduction to User Experience
Get hands-on experience with a range of UX tools and techniques in this live and interactive, online course
We bring this course to you—live and instructor-led—via Zoom. (4 x 2hr sessions)

What you’ll learn

See the big picture

Describe a user centred design framework that supports end-to-end usability involvement in software projects.

Understand your users

Use personas and user journey maps to share information about users and their tasks in an engaging and usable way.

Specify usability metrics

Set targets for effectiveness, efficiency and satisfaction to ensure your software is neither under- nor over-engineered.

Prototype interactions

Develop cheap, throwaway prototypes to get quick and frequent feedback from your users.

Practise the methods

Get hands on practise with techniques like personas, prototyping and card sorting.

Evaluate usability

Learn about different methods for usability testing user interfaces and when to apply them.

We make virtual house calls!

We can bring this training course to you and run it live via Zoom no matter where you are. Virtual UX training allows you to train distributed teams, furloughed workers or when your organisation is social distancing.

An Introduction to User Experience: Course Overview

There are dozens of books dedicated to usability, but few of these provide the ‘big picture’. The aim of this course is to help you design better products and software by showing how the various UX tools and techniques fit into real-world design and development processes.

Class sizes are small and tuition is delivered live, via Zoom. Combined with practice projects, the program has been designed to ensure you get a fully-rounded knowledge of user experience research and design.

Through real-time presentations and interactive activities, you'll learn how to identify customer needs, create descriptions of users and their goals, build an information architecture, design interactions, prototype and run a usability test.

In a nutshell

Is it for you? Find out in this 90-second video.

What students say about this course

Testimonials from delegates who attended the face-to-face version of this course.

"I found this excellent course most thought provoking and inspiring. I'm already thinking of ways to work UCD into our current processes and methodology."

Sally Morales, BUPA

"Because I work in human factors, my main concern was that I wouldn't learn anything new. But I did! A really good refresher, plus I learnt lots of new tools that should be easy (and low cost) to use."

Debbie Thacker, BAE Systems

"Every company that develops software would benefit from this course. It truly focuses the mind on the importance of usability"

Michele Thorns, Sage UK Ltd

About your trainer

David Travis

UX Strategist

This course is delivered live by Dr. David Travis, the author of Think Like a UX Researcher. David has more than 20 years experience in the field of user centred design and has delivered over 250 seminars in user experience for a range of private and public sector organisations.

This training course is aimed at

  • Software developers and web designers who want to learn techniques for designing better interfaces.
  • Business analysts who want quick and effective tools for communicating requirements.
  • Interface designers who want to learn methods for testing and evaluating their designs.
  • Project managers who want a full lifecycle process for introducing usability into their project.
  • Marketing managers who want to find out about the business and brand benefits of a usability focus.
  • UI designers who want to understand the principles of human-centred design.


When do the sessions take place?

The course comprises 4 x 2-hr workshops, delivered live and instructor-led over Zoom. To fit in with your working day, sessions take place 2 days per week over 2 weeks. Each session is split into 2 x 1hr periods with a 15min break.

What if I can't make every session?

Each session will be recorded and you'll be able to carry out the practice activities in your own time.

What do I need to take part?

You will need a (free) Google account to take part in the workshops and you will need a device that can access Zoom to attend the workshop sessions. Students enrolled in the course carry out assignments and collaborative work using Google Docs and Mural. You can use Zoom and Mural without creating an account.

How does the course run?

An Introduction to User Experience is delivered entirely online. Once you're registered for the program, you’ll be granted access to the course's class page. This is where you'll get links for the live sessions, watch the recordings of previous sessions, submit homework assignments, download slide decks, access project activities and view workshop notes. Class size is limited to 12 delegates to allow maximum time for questions.


The course comprises 4 x 2-hr workshops delivered live over Zoom.

Workshop 1

2 hrs live, instructor-led training

Principles of human centred design

  • Practice project: What is usability (product evaluation)?
  • Understand ISO's 6 design principles
  • Waterfall, agile and iterative design methods

Going where the action is: Understanding users in context

  • See examples of how usability depends on the “context of use”
  • Penetrate deep into the world of your users with contextual inquiry
  • Learn what it is that customers actually want to do with your system
  • Master the 5 habits of highly effective field researchers
  • Synthesize your findings in a user journey map

How to get niche quick

  • See examples of personas from real-world projects.
  • Learn simple but powerful data analysis techniques for classifying and grouping your users.
  • Create personas your design team will believe in.
  • Practice project: Create a persona.

Workshop 2

2 hrs live, instructor-led training plus homework

What can a London bus teach us about usability?

  • How successful development teams identify their user's critical tasks.
  • Using Hick’s Law to reduce the number of choices in an interface.
  • The 4 questions to ask of a red route.
  • Practice project: Create red routes.

Beyond "easy to use": Measuring the user experience

  • Apply lessons from the Lean Startup movement to your own design project.
  • Generate user experience metrics from business objectives
  • Learn how to measure effectiveness, efficiency and satisfaction — the cornerstones of the ISO definition of usability
  • Develop a user experience dashboard

Workshop 3

2 hrs live, instructor-led training

Organising functions and features: Finding is the new doing

  • Describe the Elements of User Experience
  • Overcome complex navigation with a knowledge of information architecture
  • Organising content with the LATCH model
  • Practice project: How to use online and offline card sorts to structure your system's functionality

Interaction design: The psychology of user interfaces

  • Explore fundamental user interface components and learn when to use them properly
  • Discover user interface design patterns to create consistent user interfaces.
  • Remove complexity from your system with progressive disclosure

Visual design: Simple rules for designing simple screens

  • Establish CRAP ways to improve usability: contrast, repetition, alignment and proximity
  • Practice project: Form redesign

Workshop 4

2 hrs live, instructor-led training plus homework

User Interface Prototyping: Fake it 'till you make it

  • Use rapid prototyping to support validated learning
  • Transform your design process with low-fidelity prototyping
  • The landscape of electronic prototyping tools
  • Practice project: Create a low-fidelity prototype

"And I have the data to prove it": How to assess your user interface

  • Distinguish what people do from what people say with usability testing
  • Learn the skills needed to moderate your own usability test
  • Practice project: Run a usability test on a low-fidelity prototype

Wrap up

  • Opportunity for final questions.
  • Development activities.

How do I book?

Join the waitlist and be the first to hear when this course opens for enrolment.