Learn to control the four kinds of bias that affect all web surveys.
Discover how to derive survey factors and research questions from your business problem
Write questions and design rating scales that give valid answers
Practice finding and fixing problems with your survey questions using the cognitive interview
Implement your survey using tools like SurveyMonkey or Google Forms
Use descriptive statistics and cross-tabulations to help you take action on your results
We can bring this training course to you and run it live via Zoom no matter where you are. Virtual UX training allows you to train distributed teams, furloughed workers or when your organisation is social distancing.
In this structured online program of 2, instructor-led, workshops, you'll build the skills, confidence and expertise you need to produce valid and reliable surveys.
Delivered live via Zoom and Google Classroom, you'll complete practice projects that take you through the steps of creating a survey from beginning to end.
Through real-time presentations, quizzes and interactive activities, you'll learn the theory of survey design and practice taking a survey live.
Is it for you? Find out in this two minute video.
Testimonials from delegates who attended the face-to-face version of this course.
"With its good balance of theory and practice, this course has given me the confidence to build a survey from scratch."
Arnaud Pellé, Emerald Publishing Group.
"I now plan to spend more time analysing whether a survey is relevant and working out how to formulate the right questions."
"The approach to pilot testing a survey with an audience was a real eye-opener! Previously I've only shared it with like-minded colleagues so we perhaps didn't get the best response."
This course is led by Dr. David Travis, the author of Think Like a UX Researcher. David has more than 20 years experience in the field of user centred design and has delivered over 200 seminars in user experience for a range of private and public sector organisations.
The course comprises 2 x 2-hr workshops, delivered live and instructor-led over Zoom. We schedule the sessions to fit in with your working day. Each session is split into 2 x 1hr periods with a 15min break.
Each session will be recorded and you'll be able to carry out the practice activities in your own time.
You will need a (free) Google account to take part in the workshops and you will need a device that can access Zoom to attend the workshop sessions. Students enrolled in the course carry out assignments and collaborative work using Google Docs, Survey Monkey and Mural. You can use Zoom and Mural without creating an account.
How to design and implement web surveys is delivered entirely online. Once you're registered for the program, you’ll be granted access to the course's class page. This is where you'll get links for the live sessions, watch the recordings of previous sessions, submit homework assignments, download slide decks, access project activities and view workshop notes. Class size is limited to 12 delegates to allow maximum time for questions.
The course comprises 2 x 2-hr sessions.
2 hrs instructor-led training plus homework
2 hrs instructor-led training
Join the waitlist and be the first to hear when this course opens for enrolment.