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We can bring this course to you and run it for a fixed all-inclusive fee. All you have to do is provide the delegates and the meeting room.

Overview: Web accessibility: Take control of designing for everyone

Web accessibility is now a legal requirement in countries that have disability and discrimination laws, such as the UK. If your web site is not accessible, you risk being sued under the Disability Discrimination Act.

There is no shortage of information on web accessibility. The difficulty for designers, marketers and managers is in identifying precisely what they need to change in their web site and how to go about it. This workshop provides a practical path through the legislation, describing what you need to do to meet the minimum requirements, how to retrofit inaccessible pages and how to make sure new content is accessible. You will also learn about the business benefits of an accessibility focus, see how disabled people use the web and find out how to test your site for accessibility.

"I learnt a lot about web accessibility without suffering from jargon overload. I've now got a solid knowledge base to push accessibility forward."
– Helen Davey, Orange.

Printable pdf course description for this seminar

Suggested business case to convince your boss (MS Word format).

About your trainer

David Travis

This seminar is led by Dr. David Travis, the author of Think Like a UX Researcher. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations.

David Travis Dr. David Travis (@userfocus) This seminar is led by Dr. David Travis. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations. He spent 12 months coaching business analysts in HMRC to transition to a user research role and was commissioned by GDS to create this course and deliver it to user researchers throughout Government.

This seminar is aimed at

  • Designers who need to produce web content that is accessible and engaging for all users.
  • Marketing managers who want to find out about the business and brand benefits of an accessibility focus
  • Project managers who want to ensure their web projects comply with standards and legislation.

You will learn how to

  • Articulate the business benefits of an accessible web site.
  • Intuitively understand the obstacles facing disabled people as they use the web.
  • Experience the assistive devices used by disabled people to overcome these barriers.
  • Write alternative content.
  • Interpret the principles, guidelines and success criteria in WCAG 2.0.
  • Evaluate web site accessibility and define how accessibility standards will be met.
  • Learn how to check the accessibility of individual pages, using tools like WAVE and the Web Developer toolbar.
  • Change your organisational culture to make accessibility business-as-usual.

Seminar content

Introduction: Why is Web Accessibility an Issue?

  • The legal framework: standards and the Disability Discrimination Act (DDA)
  • The relationship between accessibility and usability
  • Benefits of accessible web sites

The myth and reality of accessible design

  • Myth #1: “There are too many types of disability to design for them all.”
  • Myth #2: “Accessible pages have to be dull, text-only, pages.”
  • Myth #3: “Disabled people represent such a small part of our market that it’s not worth the cost.”

The legislative framework

  • Interpreting the “Guide to good practice in commissioning accessible web sites”, developed by the Disability Rights Commission and the British Standards Institution
  • WCAG 2.0's 4 principles, 12 guidelines and 56 success criteria
  • The three levels of accessibility
  • What level of accessibility will the court look for?

Types of Disability

  • Blindness, low vision and colour deficiency (includes demonstrations)
  • Hearing disability
  • Physical disabilities
  • Cognitive disabilities (practical activity)

Assistive technologies: how disabled people use the web

  • How screen readers read a web page
  • Screen reader demonstration (video)
  • How to simulate screen readers with browser tools
  • The four kinds of “alt” text

Testing for accessibility

  • What you need to do to meet the minimum standard in WCAG 2.0
  • How to use free online tools and software to test your site for accessibility
  • Demonstration of various accessibility tools

Beyond basic compliance

  • Moving to CSS and standards-based design
  • Implementing an accessibility policy in your organisation

What delegates say about this course

  • "Really great course, good length and level of content. Business case was very useful as was the broader awareness of different disability impacts". Natalie Moore, Deloitte.
  • "I was worried that too many guidelines would be taught and that it would require expensive tools to evaluate accessibility. In fact, the course had lots of pragmatic tips and demonstrated free tools, so that's good!" Josephine Dy, World Health Organization.
  • “The instructor had excellent in-depth practical knowledge and experience. The course opened my eyes to the importance of accessibility and the tools available to achieve it.” – Gerry Loughran, Christian Aid.
  • “The course was excellent. Tailored to our needs, it combined a great mix of theory, practical exercises and demonstrations.” – Carolyne Smart, EPSRC.
  • "I was concerned that the course would be too technical for my level of knowledge but it was pitched just right and contained lots of practical, useful tips." — Rebecca D'Arcy, Orange.

Free refresher training

Our usability training continues after you leave the seminar. People that attend this seminar are eligible for free refresher training. After the seminar, we'll send you a series of follow up articles highlighting different aspects of the training, specifically written to help you apply what you learnt. See an example lesson.

What do I get when I book this course?

  • 1 day training course with an accessibility expert.
  • Practical checklists, worksheets and extensive notes to take home.
  • Free, follow-up refresher training.
  • A proper, air-conditioned learning environment.
  • Lunch and refreshments throughout the day.

More details on what you get.


This course lasts one day.

How do I book?

We schedule this course based on demand. If you want to attend a public course, click on the button below. Once we get 8 like-minded individuals we'll schedule a course and let you know.

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