UX newsletter — May 2018
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Message from the Editor
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Are you one of those people who ended up in a job that didn't exist when you were at school? If, aged 16, I'd said to my careers advisor that I wanted to work in user experience, I'm fairly sure he would have belted me around the ear and told me to stop acting clever. (My school had a very relaxed attitude to corporal punishment, not to mention acting clever).
But nowadays you can do a Masters degree in user experience. For some people this is a great choice but it's worth considering an alternative approach before you take the leap. So if you've been thinking about doing a Masters in User Experience, you may find this month's article useful.
— David Travis
A Masters in UX costs over £10k and may not make you more employable or attract a higher salary compared with spending the same time gaining practical experience in UX. Before you decide on taking that Masters degree, consider what you could achieve for 10% of the investment with an alternative, self-paced, personalised syllabus. Read the article in full: Do I need a Masters in User Experience?
We're increasingly asked by organisations for advice on building a user experience competency. Our advice is to start at the top and get the right person for that first critical leadership role. User experience leaders demonstrate 3 core competencies: they understand research; they follow user experience methods and standards; and they are great communicators. Read the article in full: How to recruit a UX leader with the X factor.
What we’re reading
Some interesting UX-related articles that got our attention over the last month:
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How to build an experience map.
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The CEO guide to customer experience.
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Someone designed this.
- "The world seems to think that the only outcome the customer is interested in is speed, but there are other outcomes we should be designing for: confidence; a sense of control; the suitability of a product or service that users need."
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Rapid UX Research at Google.
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Two "sonic branding experts" (that's a thing) explain the thinking behind various UI sounds.
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How not to screw up your design research by choosing the right inductive and deductive methods.
Like these? Want more? View our posts on Twitter or Facebook.
Upcoming UX training courses in May
7 places sold, 5 places left. In this fun and hands-on training course, you'll practice all the key areas of UX — from interviewing your users through to prototyping and usability testing your designs — while you prepare for and take the BCS Foundation Certificate exam. View the full syllabus: Foundation Certificate in User Experience.
UX quotation of the month
"The most important thing in communication is hearing what isn't said." — Peter Drucker.
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