The Fable of the User-Centered Designer
"Once there was a bright young man who was looking for an effective designer. He wasn't looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use."
Follow a young man's journey as he discovers the three secrets of user-centred design.
It's a small book that has big results.
“This Fable has proved to be a wonderful way to evangelise User Centered Design in LEGIS. We've read it, discussed it and worked with it. Everybody loves it.” — Moisés Brainsky, LEGIS.

Translated versions
- Spanish: La Fábula del Diseņador Centrado en el Usuario Espaņol (thanks to Moisés Brainsky).
Would you like a printed and bound version?
You can buy a professionally bound version from Blurb. (We donate all profits from the sale of this book to Room to Read).
Love it? Hate it? Join the discussion
Did you find the user-centered design fable interesting? Is it something you'll use to convince people in your organisation to adopt user-centered design?