User-Centered Design: The Fable of the User-Centered Designer

The Fable of the User-Centered Designer

"Once there was a bright young man who was looking for an effective designer. He wasn't looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use."

Follow a young man's journey as he discovers the three secrets of user-centred design.

It's a small book that has big results.

Download pdf version — best for printing.

Download epub version — best for iPad, iPhone and other eBook readers.

“This Fable has proved to be a wonderful way to evangelise User Centered Design in LEGIS. We've read it, discussed it and worked with it. Everybody loves it.” — Moisés Brainsky, LEGIS.
Usability Test Plan Toolkit

Sign up for our free, user experience newsletter (sent monthly) and you'll also get a cartoon guide to usability test moderation.

Translated versions

Download "The Fable of the User-Centered Designer" in another language.

Would you like a printed and bound version?

You can buy a professionally bound version from Blurb. (We donate all profits from the sale of this book to Room to Read).

Do you need a large print version?

If you'd like a large print version of the Fable, send an email to david.travis@userfocus.co.uk and we'll send you a text version that you can edit and print any way you like.


Our services

Let us help you create great customer experiences.

Get free email updates

Join the thousands of other people who get their monthly fix of user experience insights from Userfocus and get a free guide to usability test moderation.