Userfocus Usability Newsletter, October 2013

Welcome to the October edition of the Userfocus usability newsletter.

Message from the Editor

Our online training continues to go from strength to strength. With over 1800 students on User Experience: The Ultimate Guide to Usability and over 100 on How to carry out a usability expert review, I thought the obvious thing to do was to create another course.

Students are asking for in-depth training in specific areas of user experience, so this month I plan to work on an online course on usability testing. Titled "Usability Testing Bootcamp", the course will take you step-by-step through the planning, execution and analysis of your own test. As with all my courses, newsletter subscribers like you will get a discount coupon.

Still on the topic of usability testing, this month's article describes a maturity model for collecting customer feedback. I hope you find it useful.

David Travis

Feature article: Does your company deliver a superior customer experience?

Many companies think of themselves as user focused but this judgement is often based on anecdotal or biased data. To truly deliver a superior customer experience, companies need to progress through four stages of maturity, finally arriving at a point where feedback is not simply welcomed or solicited — but demanded. Read the article in full: Does your company deliver a superior customer experience?.

What we’re reading

Some interesting usability-related articles that got our attention over the last month:

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Online training in user experience

We have two online training courses in user experience. They are priced at $199 but newsletter subscribers can save money on each one by using these links:

Usability Training: Now Booking

Consultancy Skills for User Experience Professionals, Dec 2, London.

This is the first time this workshop has been given as a public seminar. Until now, we've only delivered this workshop in house for clients.

"Consultancy Skills for User Experience Professionals" is a 1-day seminar that shows delegates how to market and deliver user centred design projects to managers and budget holders. More information about this training course: Consultancy Skills for User Experience Professionals.

User Experience quotation of the month

“The product is the brand. You build brand in our industry through the product and the experience.” — Jim Wicks, Motorola.

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