User-Centered Design: The Fable of the User-Centered Designer

The Fable of the User-Centered Designer

"Once there was a bright young man who was looking for an effective designer. He wasn't looking for just any designer. He wanted to find a designer who could design complex technology that was simple to use."

Follow a young man's journey as he discovers the three secrets of user-centred design.

It's a small book that has big results.

Download pdf version — best for printing.

Download epub version — best for iPad, iPhone and other eBook readers.

“This Fable has proved to be a wonderful way to evangelise User Centered Design in LEGIS. We've read it, discussed it and worked with it. Everybody loves it.” — Moisés Brainsky, LEGIS.
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Translated versions

Download "The Fable of the User-Centered Designer" in another language.

Would you like a printed and bound version?

You can buy a professionally bound version from Blurb. (We donate all profits from the sale of this book to Room to Read).

Do you need a large print version?

If you'd like a large print version of the Fable, send an email to and we'll send you a text version that you can edit and print any way you like.

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