Articles & Resources

Every month, we share an in-depth article on user experience with our newsletter community. Subscribers get free, exclusive access to our reports and eBooks. Want in? Sign up here.

Sign up here

Latest article

Using the cognitive interview to improve your survey questions

What do you mean?

3 Sept, 2018 - In an ideal survey, each respondent interprets the question in the way we intended. But in reality, survey questions are misunderstood. Participants may find the answers hard to recall, difficult to estimate, and struggle to map their answer to the choices we provide. The cognitive interview provides a useful method to evaluate survey questions and remove these problems.

Filter articles by topic

Our services

Let us help you create great customer experiences.

Get free email updates

Join our community of UX professionals who get their monthly fix of user experience insights from Userfocus and get free, exclusive access to our reports and eBooks.

Get our newsletter (And a free guide to usability test moderation)
No thanks