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12 symptoms of a back-to-front design process

Reversing the flow of the Chicago River in 1900

7 Jan, 2019 - Everyday consumer products continue to frustrate people. The failure of companies to fully embrace UX is partly to blame, but there is also another reason — one that is seldom discussed. Consumer product companies pay too much heed to their retail customers and, in so doing, they prevent the development team from getting first-hand knowledge of end users.

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