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Latest articles

Transitioning from academic research to UX research


7 Oct, 2019 - Doing UX research in a university is very different to doing UX research in a business setting. If you're an academic making the leap, what are the main differences you need to keep in mind?

The minimalist field researcher: What's in my bag?

Field research gear

2 September, 2019 - When carried out in a lab, user experience research is gear heavy. You need technology to record audio, video and the screen of the device under test. In contrast, when carried out in the field, user experience research is more lightweight. Even so, there are a few non-obvious items of kit that I find essential on a field visit.

The future of UX research is automated, and that's a problem

5 August, 2019 - If you compare the UX research methods we use today with the methods we used 16 years ago, something interesting emerges. We see that UX research is becoming increasingly remote and increasingly unmoderated. In other words, we're moving to a world where UX research is becoming automated. We can learn a lot from automated research. But it comes at the price of understanding our users.

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