Welcome to the October edition of the Userfocus usability newsletter.
- Message from the Editor
- Feature article: Does your company deliver a superior customer experience?
- What we're reading
- Online training in user experience
- Upcoming training courses
- User experience quotation of the month
Our online training continues to go from strength to strength. With over 1800 students on User Experience: The Ultimate Guide to Usability and over 100 on How to carry out a usability expert review, I thought the obvious thing to do was to create another course.
Students are asking for in-depth training in specific areas of user experience, so this month I plan to work on an online course on usability testing. Titled "Usability Testing Bootcamp", the course will take you step-by-step through the planning, execution and analysis of your own test. As with all my courses, newsletter subscribers like you will get a discount coupon.
Still on the topic of usability testing, this month's article describes a maturity model for collecting customer feedback. I hope you find it useful.
Many companies think of themselves as user focused but this judgement is often based on anecdotal or biased data. To truly deliver a superior customer experience, companies need to progress through four stages of maturity, finally arriving at a point where feedback is not simply welcomed or solicited — but demanded. Read the article in full: Does your company deliver a superior customer experience?.
Some interesting usability-related articles that got our attention over the last month:
- Why talented creatives are leaving your agency.
- How to organise user research activities and come up with more powerful insights.
- The UX Professionals' guide to working with agile Scrum teams.
- 18 everyday products you've been using incorrectly.
- The one-line credit card field: I'd like to see how this tests with real users (rather than experts).
- The Dribbblisation of design. Required reading.
- Sony shows us how NOT to integrate user documentation with the web.
Like these? Want more? Follow us on Twitter.
We have two online training courses in user experience. They are priced at $199 but newsletter subscribers can save money on each one by using these links:
- Online UX User Experience training. Normal price: $199. Price for newsletter subscribers: $149 with coupon code SUBSCRIBER.
- How to carry out a usability expert review. Normal price: $199. Price for newsletter subscribers: $149 with coupon code SUBSCRIBER.
Consultancy Skills for User Experience Professionals, Dec 2, London.
This is the first time this workshop has been given as a public seminar. Until now, we've only delivered this workshop in house for clients.
"Consultancy Skills for User Experience Professionals" is a 1-day seminar that shows delegates how to market and deliver user centred design projects to managers and budget holders. More information about this training course: Consultancy Skills for User Experience Professionals.
“The product is the brand. You build brand in our industry through the product and the experience.” — Jim Wicks, Motorola.