All our content needs to be within 3 clicks You can't prototype interactivity with paper UX design is about how things look Accessibility? We don't have any disabled users User research is pointless users don't know what they want
We need more social media integration You can't give users too much choice Icons and pop-up help will make it much more usable I've met users and I know what they want If it's designed by a UX expert, we won't need to run a user test
Let's do it like {Amazon / Apple / Google} Usability is just about asking users what they like FREE SPACE Just design it for the average user Our users search, so we don't need to improve our navigation
We can fix that in the user manual Our target market is everyone aged 16-75 We're doing agile so we don't need any UX deliverables Accessible sites are ugly Call to action buttons need to be {red / green / blue}
Users don't scroll Let's run a focus group! User research is too expensive The link colours need to match our brand colours We should add some marketing questions to that form

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About the author

David Travis

Dr. David Travis (@userfocus on Twitter) is a User Experience Strategist. He has worked in the fields of human factors, usability and user experience since 1989 and has published two books on usability. David helps both large firms and start ups connect with their customers and bring business ideas to market. If you like his articles, why not join the thousands of other people taking his free online user experience course?



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This article is tagged ISO 9241, metrics, questionnaires, tools, usability testing.


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David Travis Dr. David Travis (@userfocus) is a User Experience Strategist. He has been working in the field of human factors, usability and user experience since 1989. If you like his articles, you might enjoy his free online user experience course.

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