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We can bring this 2-day course to you and run it for a fixed all-inclusive fee. All you have to do is provide the delegates and the meeting room.

Overview: Improving your impact as a user researcher: Strategy, tactics and personal development

It’s relatively easy for junior user researchers to find skills-based tuition to learn how to do field visits, run usability tests, analyse data and so on. Although these skills are important, they are the minimum entry requirements to provide user research support to digital teams.

As an experienced user researcher, you do not simply provide a longer menu of technical and soft skills compared to your less experienced colleagues. At this more senior level, you must provide user research within a strategic and tactical framework. To help you improve your impact, this course goes way beyond superficial tips and tricks for running user research sessions. Instead, it shows you how to pinpoint your own strengths and areas of improvement in user research — as well as those of your team and your organisation, so you can deliver your research work more effectively.

This course also includes time for delegates to air the kinds of problems they encounter and struggle with as UX managers and leaders, so the rest of the class can discuss and help resolve them.

"Most valuable 2 days I've spent in my UX career."
– Iain Kerr, Student Loans Company.

Printable pdf course description for this seminar

About your trainer

David Travis

This seminar is led by Dr. David Travis, the author of Think Like a UX Researcher. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations.

David Travis Dr. David Travis (@userfocus) This seminar is led by Dr. David Travis. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations. He spent 12 months coaching business analysts in HMRC to transition to a user research role and was commissioned by GDS to create this course and deliver it to user researchers throughout Government.

This seminar is aimed at

This is a challenging course aimed at user researchers, design researchers and UX researchers who have a minimum of three years practical experience in the role. Delegates should have knowledge of a range of user research methods.

You will learn how to

  • Choose the most appropriate user research methods for a project in Discovery, Alpha, Beta and Live.
  • Identify the skills you need to do user research.
  • Pinpoint your personal strengths in user research and the areas you need to develop.
  • Persuade stakeholders to allocate time and budget for user research.
  • Confidently stand your ground with project team members critical of user research.
  • Assess the UX maturity of a Scrum team and of your organisation.
  • Discover how to boost the UX maturity of your organisation.
  • Improve your expertise by harnessing self-reflection.
  • Develop a strategic plan for user research by predicting and planning for potential future scenarios.

Seminar content

Workshop 1: The landscape of user research tools and techniques

  • Choose the most appropriate user research methods for a project in Discovery, Alpha, Beta and Live.
  • Organise 36 user research methods by quantitative / qualitative and behaviour / attitude.
  • Identify the most useful techniques by lifecycle stage.

Workshop 2: What are the skills of a user researcher?

  • Identify the technical and soft skills that a user researcher needs in your organization.
  • What are user research competencies and how do we derive them?
  • Create and weight user research competencies for your own organisation.
  • Measure yourself against these competencies and identify areas for improvement.

Workshop 3: Case study: Troubled team

  • Persuade stakeholders to allocate time and budget for user research.
  • Confidently stand your ground with project team members critical of user research.
  • You are a consultant in an organisation that specialises in user research strategy. Your client wants you to educate one of his agile teams on the value of user research. Working as a team, your task is to collect data, analyse it, make your recommendations, and justify these recommendations.

Workshop 4: Assessing the UX maturity of your team and organisation

  • Assess the UX maturity of a Scrum team and of your organization using the 8 levels of UX Maturity.
  • Learn the levels of UX Maturity with the UX Maturity Card Game.
  • Discover how to boost the UX maturity of your organisation.
  • Assess your own organisation on the UX maturity scale and create a plan for moving your organisation to the next level of maturity.

Workshop 5: Case study: Recalled

  • Improve your impact as a user researcher by boosting the UX maturity of your team.
  • Decide how consulting firm UX Systems should re-boot an assignment with Newcastle Assurance.

Workshop 6: Self-reflection and the POWERful portfolio

  • Introduction to the ‘POWER’ structure for describing a case study or portfolio entry.
  • Improve your expertise as a user researcher by harnessing self-reflection.
  • How a research journal will turn you into a stronger user researcher.

Workshop 7: Postcards from the future

  • Predict what the future holds for user research and determine how best to position yourself in a rapidly changing environment.

Summary and Wrap-Up

  • Brief review of the key topics.
  • Final opportunity for questions.

What delegates say about this course

  • "The training has given me exciting new ways to approach problems as a UX Consultant. Compelling stories, games and activties will all help with this." – Alex Michie, Sopra Steria.
  • "Really enjoyed it. I now realise that with immature organisations it’s more important for small, steady improvements and not trying to do things perfectly straight away." – Paul Welsh, HMRC.
  • "The part of the course I found most useful was creating a portfolio, in particular how to use the case study approach." – Diane Hammerton, SLC.
  • “I found the course really interesting — great that it was so interactive.” — Rosie Woodhead, HMRC.
  • “Very enjoyable — really made me think. Useful to share experiences of other user researchers”. — Maria Hesketh, HMRC.
  • "Fantastic. It clarified concepts I was vaguely aware of and gave answers to them, actions I could use." – Rachel Gage, User Research Consultant.
  • “It was great to spend time reflecting on our role and practices / process and trying out tools and strategies like case studies and self-reflection on skills.” — Sara Woodman, HMRC.

What do I get when I book this course?

  • 2 day training course with a usability expert.
  • A proper, air-conditioned learning environment.
  • Lunch on both days and refreshments throughout the course.

More details on what you get.

Duration

This course lasts two days.

How do I book?

We schedule this course based on demand. If you want to attend a public course, click on the button below. Once we get 8 like-minded individuals we'll schedule a course and let you know.


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