Practice interviewing and contextual research to discover what users really want
Identify your users and discover how to prioritise them for research
Recognise good and poor questions to ask in user interviews
Use affinity diagramming to interpret the data from a field visit and create a user journey map
Create a discussion guide to take back to your workplace and execute.
Identify research observations, prioritise findings and generate design insights
We can bring this training course to you and run it live via Zoom no matter where you are. Virtual UX training allows you to train distributed teams, furloughed workers or when your organisation is social distancing.
In this structured online program of 4, instructor-led, workshops, you'll discover how to plan, execute and analyse ethnographic data.
Field studies are invaluable when you need to understand first-hand how users work or behave. Real-world observation provides insights that focus groups and surveys can't provide.
Class sizes are small and delivered live via Zoom. Combined with practice projects, this helps you build skills, confidence and expertise in field research.
Through real-time presentations, quizzes and interactive activities, you'll learn the theory of design ethnography and practice its core skills.
Is it for you? Find out in this 2 minute video.
Testimonials from delegates who attended the face-to-face version of this course.
"Excellent. Best user research training I've ever attended."
Anne-Marie Grafton, Home Office.
"An excellent course, thoroughly enjoyable. The data analysing method was particularly interesting."
Philip Merrifield, ITW Finishing.
"I was afraid that since I'm not really familiar with the concept, I might not understand too many things. But I realised that I can even do user personas, even though I thought I am not able to do that."
Laura Carabus, Avira Operations GmbH.
UX Strategist
This course is delivered live by Dr. David Travis, the author of Think Like a UX Researcher. David has more than 20 years experience in the field of user research and has delivered over 250 seminars for a range of private and public sector organisations. He has carried out 100s of ethnographic sessions throughout the world.
The course comprises 4 x 2-hr workshops, delivered live and instructor-led over Zoom. We schedule the sessions to fit in with your working day, for example, 2 days per week over 2 weeks. Each session is split into 2 x 1hr periods with a 15min break.
Each session will be recorded and you'll be able to carry out the practice activities in your own time.
You will need a (free) Google account to take part in the workshops and you will need a device that can access Zoom to attend the workshop sessions. Students enrolled in the course carry out assignments and collaborative work using Google Docs and Mural. You can use Zoom and Mural without creating an account.
Design Ethnography is delivered entirely online. Once you're registered for the program, you’ll be granted access to the course's class page. This is where you'll get links for the live sessions, watch the recordings of previous sessions, submit homework assignments, download slide decks, access project activities and view workshop notes. Class size is limited to 12 delegates to allow maximum time for questions.
The course comprises 4 x 2-hr workshops.
2 hrs instructor-led training plus homework
2 hrs instructor-led training plus homework
2 hrs instructor-led training plus homework
2 hrs instructor-led training
Join the waitlist and be the first to hear when this course opens for enrolment.