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We can bring this 2-day course to you and run it for a fixed all-inclusive fee of £4,540 + VAT. All you have to do is provide the delegates and the meeting room.
Overview: Usability testing: Take control of testing your product with users
Usability testing is the method of choice for organisations that want to understand how customers use their product, software or web site. In contrast to market research methods, usability testing delivers strong predictive value, demonstrating how real people will use the product in the real world.
But there are several different types of usability test, making it difficult for novices to choose a technique. Usability testing is also very different from interviews or focus groups and requires a well-trained test moderator. This workshop provides a practical path through the various methods, helping you pick the right kind of test for your product, showing you how to plan, carry out and analyse a usability test, and describing techniques for engaging developers and managers with the results.
On this course, you will spend at least 2 hours actually taking part in usability tests. This will ensure you obtain the practical moderation skills that you can't get from reading books or blog posts.
After attending this usability testing training course, you will be able to confidently carry out a usability test of your company's product, web site or app. You'll run a usability test of your own web site and leave with design insights that you can share with your development team. In addition to the course notes, we provide forms and templates you can adapt for your own usability tests.
“I will be showing the video to my IT director as it highlights a few potential issues with our site. The course has provided some ROI already.”
Ed Hill, moonpig.com.
About your trainer
This seminar is led by Dr. David Travis, the author of E-Commerce Usability. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations. He has logged hundreds of hours in usability test sessions.
Dr. David Travis (@userfocus) This seminar is led by Dr. David Travis. David has more than 20 years experience in the field of user centred design and has delivered over 100 seminars in usability for a range of private and public sector organisations. He spent 12 months coaching business analysts in HMRC to transition to a user research role and was commissioned by GDS to create this course and deliver it to user researchers throughout Government.
This usability testing training seminar is aimed at
- Interface designers who want to experience hands-on techniques for testing and evaluating their designs with end users.
- Developers on digital teams who want to validate their assumptions about users.
- Project managers who want to manage the usability testing process.
- Marketing managers who want to see samples of usability test reports, usability questionnaires, screeners and other deliverables from usability tests.
- Business analysts who want to use performance-based testing to communicate the cost-benefits of the user experience.
- Digital designers who want to learn the kind of practical knowledge that you can't get from reading a book.
By attending this usability testing course you will learn how to
- Recognise different methods of usability testing, such as lab-based, pop-up, remote moderated and remote unmoderated.
- Learn how to write a test plan to engage the design team in user research.
- Develop test tasks that are relevant to your service.
- Turn key tasks into usability testing scenarios.
- Use your test data to create insights and design ideas that can move your project forward.
- Experience what's involved in moderating usability tests, making observations and analysing the data
Introduction – A taxonomy of usability tests
- Formative versus summative usability testing
- Pop-up testing versus lab-based testing
- Moderated versus unmoderated testing
The one-page usability test plan
- Describing the product under test
- Forming test objectives
- Recruiting participants
- Creating usability test tasks
Writing usability test scenarios
- The difference between a test task and a usability test scenario
- Self-generated scenarios, scavenger hunt scenarios, reverse scavenger hunt scenarios and comparative scavenger hunt scenarios
- The five-step checklist for usability test scenarios
- Syndicate activity: Improve these test scenarios
How to moderate a “thinking aloud” usability test
- The three roles you play as a test moderator
- How to welcome participants
- Gaining informed consent
- Video critique: watch videos of moderators welcoming test participants
- Syndicate activity: Solutions to challenging test situations
The thinking aloud technique
- What is meant by ‘thinking aloud’?
- Techniques for getting participants to think aloud
- The 4 mistakes that test moderators make when using the thinking aloud protocol
- The Usability Test Moderator’s Flowchart
- Checklist for evaluating your moderating skills
Collecting usability test data
- The three components of usability and how to measure them
- Creating a satisfaction survey
- Making observations and collecting behavioural data
Syndicate activity: Run a “thinking aloud” usability test of your own web site or app
- Run a pilot test
- Collect data from 3 participants
Finding and fixing usability problems
- Introduction to the affinity diagram
- How to engage the design team with usability data
- Creating insights from usability test data
- Generating design ideas for the next iteration
Summary and Wrap-Up
- Brief review of the key topics.
- Final opportunity for questions.
What delegates say about this course
- “Hands down the most useful (and usable) training I've had.” Duncan Barrett, Mobile Interactive Group.
- “A very good course, reassuring with valuable new insights.” Ben Stokes, KCI Medical.
- “I now realise that what we've been calling "usability testing" only scratches the surface of true usability testing. I'm looking forward to trying out some new techniques!” Peter Dearden, Vertex.
- “I really enjoyed the hands-on testing in small groups and finding out how to formally carry out structured tests.” Kellie Chandler, Interoute.
- “David's excellent delivery made a technical subject that much more understandable.” Timothy Cox, Alcatel.
- “Very worthwhile. I learnt several new techniques that I can apply immediately in my job.” Tom Taylor, Euroffice.
- “It was great to expand my knowledge and pick up new 'tips and tricks'.” Rebecca Trounson, hotonline.com.
- “Very good materials. Excellent delivery.” Jon Wyatt, Espresso Education.
- "This course is excellent in providing you with a toolkit for usability testing. I've learnt things that I will really use." – Helen Towers, Kudos Information Systems.
Free refresher training
Our usability training continues after you leave the seminar. People that attend this seminar are eligible for free refresher training. After the seminar, we'll send you a series of follow up articles highlighting different aspects of the training, specifically written to help you apply what you learnt. See an example lesson.
What do I get when I book this course?
- 2 day training course with a usability expert.
- Practical checklists, worksheets and extensive notes to take home.
- An electronic copy of the Usability Test Plan Toolkit.
- A video recording of a usability test of your web site to share with the development team.
- Free, follow-up refresher training.
- A proper, air-conditioned learning environment.
- Lunch and refreshments throughout both days.
This usability testing course lasts two days.
How do I book?
We schedule this course based on demand. If you want to attend a public course, click on the button below. Once we get 8 like-minded individuals we'll schedule a course and let you know.
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