Articles and resources tagged “ecommerce”

Shopping basket usability: Nine tests for a usable checkout

With consumer budgets tightening, retailers need to fix every potential leak in their e-commerce site. Many sites lose customers during the series of screens that appear after the customer clicks the checkout button. We've observed hundreds of e-commerce sessions in our usability labs and the best performing sites demonstrate these 9 features.

E-Commerce Usability: Tools and Techniques to Perfect the Online Experience

This book is for people who want to improve the usability of their e-commerce site. The premise is a simple one: usability needs to be a "built in" process, not a "bolt-on" activity. The book describes an end-to-end user-centred design process, based on ISO 13407, and shows how it can be applied to e-commerce development. This book introduced the notion of "customer centred design".