"Design is easy," writes branding expert Marty Neumeier. "All you do is stare at the screen until drops of blood form on your forehead." One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version 1.
The magic of usability tests is that you get to see what people actually do with a system (rather than what they say they do). This gives you great insights into how people behave and how to improve your design. But if your tasks lack realism you’ll find that people just go through the motions and don’t engage with the test — reducing the credibility of your results. Here are 6 ways to captivate participants with great test tasks.
Follow a young man's journey as he discovers the three secrets of user-centred design. After reading this 40-page fable, you'll understand the framework of user-centred design and know how to apply it to your own design project. It's a small book that has big results.
Important roads in London are known as 'red routes' and Transport for London do everything in their power to make sure passenger journeys on these routes are completed as smoothly and quickly as possible. Define the red routes for your web site and you'll be able to identify and eliminate any usability obstacles on the key user journeys.
Rather than create yet another definition of usability, we decided to take a different approach and work through the alphabet, picking one word for each letter to capture the flavour of the field. So we proudly present the A-Z of usability or usability in 26 words.
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