Articles and resources tagged “moderating”

Usability Test Moderation: The Comic

If you've been tasked with running a usability test, then you'll love this instructional guide. Aimed at people about to moderate their first usability test, this free graphic instruction guide covers the essential techniques you'll need to moderate a usability test.

What every usability test moderator ought to know about good listening

Moderation seems effortless but there's a lot more to good listening than opening your ears. Here are 15 suggestions to improve your own listening skills.

Site visit interviews: from good to great

Site visits are the best method we have of gaining real insight into the way customers work — to understand what customers do, rather than what they say they do. But to get the most from a site visit you need to polish your interviewing skills. Great interviewers show five characteristics from which we can learn.

Why you shouldn't ask “Why?” in a usability test

This year marks an important anniversary for people who moderate usability tests. In a classic study carried out exactly 30 years ago, psychologists showed that people are very poor at explaining the reasons behind their choices. This is why usability tests focus on what people do, not on what people say. So why do so many usability test moderators continue to ask participants, "Why"?