Articles and resources tagged “focus groups”

Testing for a user need

One of the most important questions faced by start-ups and established companies alike isn't, "Is my system usable?" or "Is this a great user experience?", but "Do people actually need this thing?" This article presents a structured interview technique for checking if you have identified a user need.

The 7 Deadly Sins of User Research

Most companies would claim to design products and services that are simple to use. But when you ask customers to actually use these products and services, they often find them far from simple. Why is there a disconnect between what organisations think of as "simple" and what users actually experience?

60 ways to understand user needs that aren't focus groups or surveys

People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

Is Consumer Research Losing Its Focus?

Focus groups continually fail to tell us what customers want. The fundamental problem is that, in spite of what conventional wisdom tells us, it is not the voice of the consumer that matters. What matters is the mind of the consumer. The big mistake is in believing that what the mind thinks, the voice speaks. It is time to start embracing methods that can deliver stronger predictive value.


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